“Dude, that is not what we do! We do not make money from people texting…we are only successful when our customers are.” This is how the conversation used to go with most of my relatives and buddies that had not quite grasped what it is we do. Which was until recently.
It’s not too I blame them because of not “getting it”. Text Message Marketing has only recently emerged as the defacto marketing medium for small to medium-sized business people. It’s an industry that didn’t even exist not too long ago, however right now it’s literally exploding before our eyes.
Why has got the trend caught on so fast? What exactly is so appealing about text message marketing?
There is a simple response to these questions. They are: Value and Access.
Value is an arbitrary concept dependant on every individual, however with text marketing that value could be quantified from the results the organization owner receives and by the quantity of subscribers each text alert campaign has. That value of each advertising campaign is now able to tracked and stacked against all the other marketing efforts and also the results make it clear for the business owner, there is no better method to market and advertise.
When the light comes on, it truly shines…
I have an older brother that is extremely sharp in operation; he’s perfectly known and considered a specialist running a business start-up inside the technology industry. You would probably think that he’s the type of guy you believe would catch this text marketing concept from a mile away and would then have a million and something applications for this.
Which had been untrue. I don’t determine if it absolutely was my inabiility to clearly explain to him the main benefit of texting to a business person or perhaps the simplicity of how it operates didn’t jell with his advanced thinking, in any event he didn’t get it.
A few days ago I bought a telephone call from my brother (the genius one). He was excited… well, excited for him. He says to me, “I recieve it, this texting thing works great for middle America! People can text in and get an alert or deal or some kind of special immediately on their own phone!” It had been just like the light had just come on! I said that’s it exactly. What made him finally look at it? He had walked in to a Chick-fil-A nearby restaurant and saw a table tent nevertheless Text CFA to 411247 to obtain Freebies and Special Offers. He used it, and also the light came on!
Of course I continued to describe to him that email to text gmail was great for that application. The customer gets immediate value and the business gets unprecedented accessibility customer’s most personal communication device, their cell phone.
But that’s not where the story ends…Texting is currently being utilized in almost every facet of business and it’s embraced by a large number of organizations to produce community, mobilize people, drive traffic to events and websites, spend less, provide user generated content like weather reports and movie show times. There is certainly seamless integration into existing software packages through API portals, it’s all possible now. You need only look in terms of the current Obama campaign to view the dramatic effect texting has experienced on the country.
We have been astounded and mesmerised through the results businesses have whenever they use texting to boost their marketing efforts. I’ve had the opportunity to personally hear from business owners across the nation which have used text message marketing to boost sales, drive traffic, communicate more efficiently, they may be truly applying this technology to dzflri their businesses. What started off as a means for any pizza shop to send out its weekly special to a database has changed into the strongest and effective marketing medium on the planet.
One important thing I actually have observed right away will be the always on factor from the cell phone. When someone walks the door each day they take 3 things with them…their wallet, their keys as well as their cellular phone. At church on Sunday an announcement is produced to turn off your mobile phone and the same thing happens at the movies, our mobile phone’s are usually along with us. We give our clients the vision of putting their message within their customers pockets whenever they want and after that we allow them to have the equipment to create which happen.
SMS Text Messaging is actually a breakthrough communication medium that will continue to expand over 250% year after year. Research from Emarketer demonstrates that for the average mobile user in the united states, the amount of texts placed is greater than the number of mobile calls placed. Companies are now connecting to their target market and also the customer is responding. I actually have never seen response rates this high in any other marketing medium. I still see 12-30% response rates and as high as 95% read rates!
There are a number of factors which can be driving this industry and lots of reasons businesses are adopting message marketing in their marketing strategy, but certainly two factors emerge as beacons that will create the light come on to suit your needs. These are Value and Access.