All of it started with a T-shirt. Sports apparel company Under Armour’s founder and CEO Kevin Plank was tired with sweating through his shirts while playing football on the University of Maryland, and he figured he could produce a garment that will keep him dry. Months later, he had put together the initial bit of Under Armour Heatgear–along with his first team outfitting contract. Twenty years later, his clients are having a stellar run-the consequence of aligning itself with breakout athletes at just the right time, using technology to reach customers where they spend time, and employing messaging that exposes the heart in the brand. The brand’s first major campaign–“Rule Yourself”–debuted in 2015 and featured NBA MVP Stephen Curry, Super Bowl champ Tom Brady, and history-making ballerina Misty Copeland. And also the Droga5-crafted “I Am Going To What I Want” campaign, which featured model Gisele Bundchen punching a large bag flanked by real-time social networking comments regarding the brand, won the Grand Prix award on the Cannes Lions International Festival of Creativity. Apparently, those campaigns are paying off–Under Armour posted its first billion-dollar quarter this past year, and possesses get to be the second player inside the sports apparel industry, beaten only by veteran brand Nike.
In early March, I wrote that under armour australia store could get to be the next Nike. I wrote this piece after the company had fallen 25% in a day after posting their Q4 2016 earnings report. This price decline was comparable to what went down to Nike (NYSE: NKE) within the late 1990s because it matured by reviewing the high growth days.
Under Armour recently shot up 10% after reporting much better than expected revenue and earnings numbers for Q1 2017. Using this new price level in mind, my first quarterly update on my own call 86dexnpky examine the company’s most current earnings report. Let’s start out with the best because there was less of that.
As stated before, Under Armour beat for both the top and bottom lines. The organization posted $1.1 billion in revenue and a lack of 1 cent per share. The revenue number beat Wall Street expectations by $8 million along with the EPS number beat by 3 cents. Additionally, the organization also maintained its full-year top line guidance of 11%-12% growth.
During my original article on Under Armour, I discussed how international growth was an important thing to track for your company and in this area they did not disappoint. The company’s total international sales grew 52% throughout the quarter. By specific international location, the sales growth was 55% in EMEA, 60% in Asia-Pacific and 30% in Latin America.