Foakley is certainly an accepted word that websites openly sell “Foakley” glasses. For instance, Cheap Oakley Sunglasses claims to be a United states company with a US address, and sells Foakley Radarlocks for $13 – it has the Oakley company logo on top of the homepage but the word “Foakley” is all around the site, and it openly states that the glasses are knock-offs. Obviously, the website isn’t really US-based: it ships via EMS, the Chinese state-owned courier firm.
But this can be far from the only website selling Oakley knock-offs. You will find Foakley sellers on Alibaba, DHgate, and other Chinese online merchants. A British cycle industry executive told BikeBiz that all of the riders in the cycling club who wore Oakley’s have, actually, been wearing Foakleys for at least earlier times several years.
“Determining should they be real or counterfeit can be tough,” admits Oakley upon an official FAQ. Indeed, purchasers of fake Oakleys have discovered the lenses as well as other parts are interchangeable with genuine Oakleys. An often seen claim online is that the fakes fry eyes because, unlike expensive and genuine Oakleys, they let through ultra-violet radiation. This is simply not true. Fake Oaks have already been lab-tested and located to bar UV-A and UV-B.
Oakley lenses are made from polycarbonate, and tend to be the fake lenses. An intrinsic property of polycarbonate is it blocks UV. “I don’t desire to pay what Oakley are charging; they’re just pieces of plastic,” is a common complaint on cycle forums and chat-rooms.
People who wouldn’t buy fake bicycle frames or fake parts aren’t so fastidious with regards to Foakleys, as can be seen from the interviews BikeBiz has conducted with three purchasers. Consumers feel they’re being “scammed.”
Oakley is owned by the $9bn Luxottica Number of Italy, the world’s largest eyewear company. 81-year-old Leonardo Del Vecchio, the group’s founder, bestrides the sector such as a Ray-Ban-wearing Colossus. (Luxottica also owns Ray-Ban.) The Guardian has a very good long-read on the £74bn specs biz, and Del Vecchio’s dominance.
Luxottica acquired Oakley for $2.1bn in 2007. The group also makes and distributes eyewear brands such as Chanel, Prada, Giorgio Armani, Burberry, and Versace. Luxottica doesn’t just dominate manufacturing and distribution additionally, it dominates retail: it owns 7,000 stores around the world, including Sunglass Hut, the current market leader. When pre-takeover, Oakley was starved of use of Sunglass Hut its stock plummeted making the sale to Luxottica a foregone conclusion.
Mark Ferguson of Melbourne, Australia, is at surgical device sales. He vlogs as “CyclingMaven”. Among his most widely used videos is on the technical merits of Foakleys. “We pay reasonably limited for many things within australia. My Fake Oakley Sunglasses, with lenses, were pushing nearly AU$600. I stick them on the [bike storage] cage; within several hours, these were gone.To switch them was going to be expensive. Somebody sent me a link at Aliexpress. My original thought was “no”; it didn’t feel right. But curiosity got the greater of me, and i also bought some. As well as the quality was shocking – I couldn’t believe how good these people were. For $30.
“Will they be produced in the identical factory as Oakleys? I don’t know, but many people who purchase these fakes will rationalise it that way. Not everybody feels comfortable buying counterfeit products. “The anti-establishment side of me says, look, here’s a company selling pieces of plastic for AU$500. In my mind, they’re ripping people off. I don’t worry about the investigation and development. There’s always going to be somebody innovating. If Oakley would disappear from the face from the earth tomorrow, a few other company would replace them, and possibly wouldn’t charge just as much money for products. These companies bend people over; they take them for any ride. Because situation I’ve got no difficulties with exploring the counterfeit product side of things.
“My “Foakley” videos have blown up. They’re getting a lot of attention, a lot of people are actually buying fake Oakleys. Exploring the comments, and exactly how it’s getting an impact on others because people are exploring other available choices, makes me think “damn, that’s not good.” I don’t feel personally responsible because this market is going to happen whether I have done a youtube video onto it or otherwise, however in retrospect, it’s not great. To market counterfeit products is not great, it has impact across other locations.
“I ride 30k each method to work – I wear stuff out. We receive stiffed on so many products [within australia]. It’s much more expensive here. In addition to a mate, I purchased some bright orange and white Jawbreaker copies. We now have “Foakley Fridays”, appearing like complete idiots. “I tell people they’re fake. I place the Foakleys alongside my genuine Oakleys on the Facebook posting. It’s for the look, not the manufacturer.
“I like the Foakleys – I find the lens really are a bit clearer. For 25 dollars, they’re disposable. “I got them two minutes after seeing the first Cycling Maven video. “I would like to know my helmet has been tested and passes standards, I’m not so fussed about glasses. I actually have better points to spend my funds on. I want more bikes or more Lego for my son.” “I don’t like spending lots of money on sunglasses because I lose them, or they fall off my hat and obtain scratched or run over.
“Whenever I handled Oakley glasses belonging to friends I was thinking “these are simply bits of plastic with a few nice branding on them.” I searched on eBay for “cycling sunglasses” and located a pair that bore a striking resemblance to Oakley Jawbones and the other pair that bore a striking resemblance to Oakley Radarlocks. They were about £8 each, delivered from China. They didn’t hold the Oakley branding on the photos on the eBay listing however, when the Jawbones arrived that they had Oakley branding, including “Made in the us” stamped on trsywe arms, and the oval Oakley emblem was where you’d anticipate seeing it. These were indistinguishable from genuine Jawbones. They fitted well (nevertheless the arm broke after a couple of months).
“The “Radarlocks” was included with free lenses as well as a case. They fitted really well, and I’m still using them. “I tell other individuals they’re fake. There’s perverse satisfaction in getting something cheaper than someone else. I actually have no brand loyalty, I didn’t have them for that cachet from the brand, I just want them to keep the bugs out of my eyes, and never be upset when I inevitably lose them.
“When I see Oakleys out in the wild I look at them critically. The brand is diluted by each of the fakes on the market. “I bought fakes because We have terrible trouble getting sunglasses which fit so I didn’t want to spend a lot of money on a trial and error purchase. £8 means they’re throwaway.
“I had a hot debate with a guy who said his optician had said you couldn’t get adequate UV-A and -B protection in almost any sunglasses for under £20 a lens. I took mine down to the medical physics lab inside my hospital, as well as the chap who tests all the equipment for the dermatology UV labs has got the machinery to check UV-A and -B. Furthermore, i took some expensive and real Ted Baker casual sunglasses, too. Each of them passed one hundred percent.
“The lab manager stated it was hard to get polycarbonate plastic that lets UV-A and -B through – he needs it for some of his applications and requires to purchase it from a special source. Automatically polycarbonate doesn’t let UV through. When manufacturers say you’ll be blinded in the event you wear cheap sunglasses that’s not just a very strong case at all.
“I wouldn’t buy fake carbon parts. I’ve bought cheap tools from China, things such as spoke keys for pennies. “My friends are indifferent; they don’t give much of a stuff. “There are a few chaps in the club who need to have the newest expensive thing. I haven’t talked to them about fakes, partly because I don’t desire to piss on the parade. “I really could manage to buy the genuine article. The reason why I don’t always is identical reason I get a £1 loaf of bread in Tescos instead of from an artisan baker and pay £20 for a loaf that’s been brought over from France that morning by private jet.
“You desire something that does the work for a reasonable amount of money. And also to me a set of Oakley Black Friday Deals for £100 or more is excessive. “I’m prepared to spend considerable amounts of money on some things. This might not be rational, but it’s the way i view things. “Terrorism, child labour? It hasn’t occurred to me. Not for bike parts. It’s potent food for thought. If it’s true, that would put me right off. “These could be messages put out by large corporations with vested interests when all I’m probably doing is supporting a little Chinese business.
“I never bought any pirated DVDs. I certainly downloaded some stuff from Napster during the day. Now it’s just quicker and simpler to purchase from legitimate sources. “I realize the buying price of the plastic in a pair of Oakley’s is only a small part of their costs, having said that i don’t want to fund their marketing and their sponsorship, I am only willing to pay for the merchandise.”