What is SMS Texting? SMS, short for Short Messaging Service, is actually a text service that allows short messages of generally not more than 160 characters in length, to be sent to, and transmitted from a cell phone. Cell phones and the use of SMS, are having an un-deniable effect on our lives as well as the methods we use to conduct business. The truth that SMS also provides an enormous chance for companies to interact with their customers, is not actually well-known.
Consider these figures. The gmail phone number change bangla reported that in the UK alone, in a three year period from 2003, over 75 billion SMS messages were transmitted. In the united states, according to the ‘Cellular Telecommunications & Internet Association’, the quantity of SMS messages continues to grow from 930 million monthly in 2002, to 1.2 billion monthly in 2003. Recently, in the Philippines, SMS Messaging played an important role in bringing down an unpopular political regime. Now that’s lots of SMS messages.
The ‘Australian Mobile Telecommunications Association’, reported that during 2005, Australians sent a lot more than 5 billion sms messages. Considering, Australia’s population is just around 20 million, this can be extraordinary. Popular reality TV shows like Australian Idol, Big Brother, Dancing with the Stars, American Idol, and others, use SMS technology to create vast amounts of money of revenue directly from the SMS votes that will be used to ascertain the winners.
During recent years, SMS Messaging has created into the most common service in the mobile data area. Also, when response rates, interactivity and price to implement, are considered, SMS marketing is without doubt the most popular marketing method. SMS is a high-response-rate approach to communication, which will help to obtain and retain consumers, sell and promote products, drive loyalty, and reinforce branding efforts. According to current growth figures, SMS Messaging will become an ever increasingly important component in the future marketing communications.
As there is a charge for sending SMS messages, they nearly always make it to the intended recipient. SMS messages are forwarded to SMS Gateways, where these are stored until sent. This means, even when the recipient will not be immediately available to receive them, or maybe the telephone is powered off or out of range, messages have the ability to be delivered in the next opportunity. This high rate of deliverability makes SMS Messaging the very best way of communication available.
There’s nothing more irresistible, compared to tone of the in-coming SMS message to the user anticipating, perhaps, an individual message coming from a friend. This reason alone nearly always guarantees that this SMS message which you send, will likely be read.
Around 2,500 cellular phone-users inside the city of Lulea, Sweden, volunteered to obtain SMS messages of special deals from 150 local organizations. The volunteers were sent an SMS to get a well-known fast food outlet’s burger offer, 25 percent of the targeted users took up the offer.
A little club wanting to increase their patrons during slow nights during the week, made a decision to run theme nights. Having invested in maintaining a database of the clubs members, the club owner prepared and sent an SMS message to his member database, offering a 45% off discount for turning up with the words message. It was done the evening prior to the event. The promotion was very successful with 29% of those sent the SMS message, trying out the offer and turning up.
Case 3 – with allocated SMS text credits. As security personnel arrived on location, the supervisor would text a keyword plus an ID number. These SMS messages were sent to a central administration database, where they updated each officer’s individual timesheet. This process was repeated at the end of the day as officers left. The entire timesheet collection process, that used to take up to 2 days, was almost entirely eliminated. Further, as this process automatically updated the administration database, accuracy and protection against lack of data was ensured.
A software service provider for media and advertising agents working in film, television and photography, wanted to provide casting agents a quicker and a lot more efficient way to find out if their artists were readily available for castings. This provider leads the business in casting solutions by combining, Web and SMS technology. All casting job facts are applied for a database, then queried for artist matches based upon set criteria. Artists who match the criteria are then sent an SMS message instantly. Messages are only entered once, personalized, and delivered to all of the relevant artists. When received, the artist simply replies with a yes or no. Because the message is received in the administration database, records are updated immediately. Casting agents benefited by time savings, reducing costs and accurate recording of events.
Communication is vital in Marketing. SMS marketing makes it possible to directly interact with customers and provides a cost-effective method of data collection. Many leading companies have included this medium within their marketing strategies, and consequently, the amount of companies using SMS continues to grow rapidly. An important part of using SMS as a advertising tool is a client database. This database should be maintained with some other relevant customer and make contact with information and of course should contain a valid cellular phone number. If applicable in your area, ensure that you can to personalize your SMS messages by maintaining nwmzqs names within your database.
Perhaps the most vital factor when settings up an SMS campaign. Ensure your member database of cell phone numbers is opted in. This pre approval for SMS communication ensures protection against prosecution. Provision of a member opt out process will also assistance to avoid legal issues.
Make sure your marketing is relevant in your target. The relevance from the message is essential for success. Can the recipient visit a real and tangible help to the message? Or even, brand damage could result. Limit SMS messages to no more than 160 characters. Focus your message on benefits and don’t ramble. If messages tend to be more than 160 characters, an additional SMS will need to be sent. Avoid this. In addition to doubling the fee, the recipient may be irritated and discard the complete message.
SMS Messaging is definitely an interactive medium. Invite participation through polls, logos, games, ring tones or vouchers. Use interactivity to obtain information for precisely targeted future promotions. Keep to the tried and proven techniques of database marketing Standard database marketing methods and principles, as utilized by other marketing mediums, are what SMS Messaging requires. The marketing database ought to be dissected by various factors as necessary for particular businesses, including, gender, age, interests, location, purchasing patterns and frequency.